Rice critiqued a new TV ad promoting SAB's entrepreneurship programme.
It uses the power of their own initial idea (Charles Glass/Castle), showing how far you can go with the right backers.
Rice gave it a “hero” rating.
Watch the ad below:
Rice also discussed an OpenViewHD campaign that promotes decoder sales by offering a car to their one millionth customer.
The “sweepstake” does not promote any of the content on offer and Rice gave it a “zero” rating.
Listen to the interview in the audio below.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.
Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).
Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.
Opel, however, has lost the plot with its advertisement. Arabile Gumede interviews advertising guru Andy Rice.
The chilling call Henri van Breda made to emergency services on the night his mother, father and big brother were hacked to death.
Allon Raiz on “Barking up the Wrong Tree: The Surprising Science behind Why Everything You Know about Success Is (Mostly) Wrong”.
Desalination is not a risk-free solution to the water crisis and could have health implications, local experts have argued.
Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.
Professor William Landman explains what El Nino is and its effects on the coming seasons in the Western Cape.
How relevant is Shakespeare in SA's English literature which is written in a manner that no one speaks today?
Economist Dawie Roodt says that the petrol price hike is going to boost the cycle of inflation and force interest rates up.