Rice critiqued a new TV ad promoting SAB's entrepreneurship programme.
It uses the power of their own initial idea (Charles Glass/Castle), showing how far you can go with the right backers.
Rice gave it a “hero” rating.
Watch the ad below:
Rice also discussed an OpenViewHD campaign that promotes decoder sales by offering a car to their one millionth customer.
The “sweepstake” does not promote any of the content on offer and Rice gave it a “zero” rating.
Listen to the interview in the audio below.
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The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.
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