Ad Feature, But does it work?

ENCA’s ‘Know more, judge less’ campaign is awesome

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share campaigns that blew his mind, for better or worse.

Rice gave ENCA’s “Know More, Judge Less” campaign a “hero” rating.

He also critiqued a whole range of ads for second-hand car sales platforms (webuycars, carzar, webuycarstoo, webuyyourcar, thecarbuyer, selluscars, etc.)

He gave them all a “zero” rating, as there is virtually no differentiation between them.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : ENCA’s ‘Know more, judge less’ campaign is awesome


Recommended

by NEWSROOM AI
Read More
SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

'Insecure? Underendowed? We’ve got the car for you!'

'Insecure? Underendowed? We’ve got the car for you!'

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.

DStv self-promotes too much, too often – Ad expert Andy Rice

DStv self-promotes too much, too often – Ad expert Andy Rice

Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.

Popular articles
Eskom: WhatsApp message about Thursday 'blackout' is fake news

Eskom: WhatsApp message about Thursday 'blackout' is fake news

Eskom's head of generation, Andrew Etzinger, says the WhatsApp message doing the rounds about a blackout is misinformation.

What are the rules and regulations when it comes to owning a generator?

What are the rules and regulations when it comes to owning a generator?

A listener on the Afternoon Drive has shared his frustrations with a neighbor's noisy generator and the health risks it posed.

SA second most stressed nation in the world - Here's what you can do about it

SA second most stressed nation in the world - Here's what you can do about it

Health and Performance Educator and Consultant, Richard Sutton discusses methods for de-stressing.

Distraught caller describes harrowing experience on Baden Powell Drive

Distraught caller describes harrowing experience on Baden Powell Drive

A CapeTalk caller explained to Lester Kiewit how he went through flames and over rocks, and debris to escape his car being stoned.

What's next with Jacob Zuma's corruption charges trial?

What's next with Jacob Zuma's corruption charges trial?

Investigative journalist, Karyn Maughan, reflects on a year since charges against former President Jacob Zuma were reinstated.

Here's how to check your load shedding schedule in Cape Town

Here's how to check your load shedding schedule in Cape Town

Eskom has warned that more power cuts can be expected as maintenance continues over the next twelve months.