Professor Linda De Vries is trying to empower rural women by teaching them the skills they need to be successful entrepreneurs.
De Vries, who is from the School of Business and Finance at the University of the Western Cape (UWC), spends her free time equipping disadvantaged women with the tools they need to do business.
De Vries, a self-professed "dreamcatcher", explains that she is committed to helping vulnerable groups translate their ideas into viable businesses.
She says that entrepreneurship is key to creating economic opportunities, and it is necessary in the fight against poverty and unemployment.
The economy needs entrepreneurs.— Professor Linda De Vries
Every time we create new businesses and ideas, we create opportunities for people to be employed and find their own passion.— Professor Linda De Vries
Profit is a reward for the risks you are taking.— Professor Linda De Vries
When you do what you love doing, then you never work a day in your life.— Professor Linda De Vries
De Vries has encouraged budding entrepreneurs to develop strong personal brands.
Believe in yourself.— Professor Linda De Vries
Take a listen to the inspiring discussion: