This week’s “hero” is Whiskas cat food’s “Feed their curiosity”.
It’s a UK created campaign, but it's running on TV in South Africa.
It’s charming and entertaining – cat people will love it!
This week’s “zero” is Santam’s “What could possibly go wrong?” campaign.
The campaign positions Santam as the insurer that looks for reasons to pay rather than reasons to repudiate a claim.
Rice fears it’ll make clients “claims happy”, seeing a “well-timed and well-fabricated claim” as getting them out of a financial hole.
This, said Rice, happened when IGI adopted the slogan "We don't hassle. We pay" back in the day.
It contributed to IGI's ultimate downfall.
Watch the ads below (and/or listen to the interview).
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