Music makes advertisements more entertaining and memorable. Who doesn't have jingles stuck in their head?
The musical soundtrack to advertisements can help with targeting, as different groups have different musical tastes.
Music in advertisements can convey meaning. It can set the mood and cause you to recall past experiences.
Music is worth a thousand words, but does it work in advertising?
Listen to the audio (scroll down) for our interview of Branding and Advertising expert Andy Rice.
The sheer number of ads that use music show that it works.— Andy Rice (branding and advertising expert )
SAB’s Toto ad is still one of its most successful ever.— Andy Rice (branding and advertising expert )
The principle purpose of music in advertisements is as a signal of identity.— Andy Rice (branding and advertising expert )
Africa by Toto in an advertisement for Castle Lager:
Flower Duet from Lakme in the famous British Airways "Face" advertisement:
IBM's "The road is long" (Hollies) advertisement from the 1980s:
BMW used Johann Strauss II's Blue Danube in its "little white mouse running around on a BMW 3-series’ steering wheel" advertisement in the early 1990s:
Cardies' "Ostrich" advertisement:
Cadbury's "Gorilla" advertisement:
Recommendedby NEWSROOM AI
Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.
Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.
Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.
Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.
Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”
‘I've never come across a child that sits in a naughty corner & reflects about their behavior.’ – Mia Von Scha, transformational coach
NPA boss Shaun Abrahams announced on Friday that the state will reinstate fraud and corruption charges against Jacob Zuma.
The former principal of the school in Pinelands in Cape Town allegedly used the money for a holiday and golf membership.
The Daily Maverick's Scorpio unit says more than R70-million was paid through third party payments for the benefit of Oakbay.
Premier Helen Zille talks about the Western Cape government's work on land reform and how far along it is.
The Recyclers remember Ian McPherson, who was stabbed to death in Fish Hoek on Tuesday.