But does it work?

Music is worth a thousand words, but does it work in advertising?

(Click here for more articles from Bruce Whitfield's "The Money Show".)

Music makes advertisements more entertaining and memorable. Who doesn't have jingles stuck in their head?

The musical soundtrack to advertisements can help with targeting, as different groups have different musical tastes.

Music in advertisements can convey meaning. It can set the mood and cause you to recall past experiences.

Music is worth a thousand words, but does it work in advertising?

Listen to the audio (scroll down) for our interview of Branding and Advertising expert Andy Rice.

The sheer number of ads that use music show that it works.

Andy Rice (branding and advertising expert )

SAB’s Toto ad is still one of its most successful ever.

Andy Rice (branding and advertising expert )

The principle purpose of music in advertisements is as a signal of identity.

Andy Rice (branding and advertising expert )

Africa by Toto in an advertisement for Castle Lager:

Flower Duet from Lakme in the famous British Airways "Face" advertisement:

IBM's "The road is long" (Hollies) advertisement from the 1980s:

BMW used Johann Strauss II's Blue Danube in its "little white mouse running around on a BMW 3-series’ steering wheel" advertisement in the early 1990s:

Cardies' "Ostrich" advertisement:

Cadbury's "Gorilla" advertisement:

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This article first appeared on 702 : Music is worth a thousand words, but does it work in advertising?


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