Music makes advertisements more entertaining and memorable. Who doesn't have jingles stuck in their head?
The musical soundtrack to advertisements can help with targeting, as different groups have different musical tastes.
Music in advertisements can convey meaning. It can set the mood and cause you to recall past experiences.
Music is worth a thousand words, but does it work in advertising?
Listen to the audio (scroll down) for our interview of Branding and Advertising expert Andy Rice.
The sheer number of ads that use music show that it works.— Andy Rice (branding and advertising expert )
SAB’s Toto ad is still one of its most successful ever.— Andy Rice (branding and advertising expert )
The principle purpose of music in advertisements is as a signal of identity.— Andy Rice (branding and advertising expert )
Africa by Toto in an advertisement for Castle Lager:
Flower Duet from Lakme in the famous British Airways "Face" advertisement:
IBM's "The road is long" (Hollies) advertisement from the 1980s:
BMW used Johann Strauss II's Blue Danube in its "little white mouse running around on a BMW 3-series’ steering wheel" advertisement in the early 1990s:
Cardies' "Ostrich" advertisement:
Cadbury's "Gorilla" advertisement:
Recommendedby NEWSROOM AI
Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.
Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.
Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.
Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.
Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”
Ethiopia is one of the few countries using a calendar different from the conventional calendar most countries are accustomed to.
Social Media Law Expert, Emma Sadleir, says the Randburg court has issued a protection order for the Kumalo's.
Political analyst Prince Mashele talks about the ANC NEC meeting contradicting messages stemming from this.
The Money Show’s Bruce Whitfield interviews the famed and fearless journalist about his money history, hopes and beliefs.
SA Institute of Race Relations media head Micheal Morris says politicians must be cautious of such divisive statements they make.
Show host Eusebius McKaiser says EFF's leader Julius Malema's comments on Indians are grossly unacceptable and irresponsible.
Stage 1 load shedding has been declared nationally. The City of Cape Town has urged residents to take note of the schedules.
Media law guru Emma Sadleir warns employees online that there are many potential events that could bring a company into disrepute.
The run takes place from 5 - 8 December along the N1 from Rawsonville to Beaufort West - a hunting ground for child traffickers.