AirBnB empowers townshippers to capitalise on tourism economy

As part of its plan for inclusive tourism, AirBnB took 15 people from Cape townships on a 2-week training tourism training programme.

The aim? To learn to capitalise on the tourism economy. The group was skilled in how to use technology to grow an online AirBnB business.

The project afforded township hosts with entrepreneurship skills, ways to incorporate technology in their businesses, and hospitality skills, says regional market consultant at AirBnb SA, Velma Corcoran.

AirBnB lowers the barriers to entry and can give people direct access to a market of international travellers.

Velma Corcoran, Regional market consultant at Air Bnb SA

She says 9 of the 15 individuals who took part in the program are now actively listed on AirBnB.

Getting on AirBnB is simple and easy, says Corcoran. Whether you have a home, a room or a cottage you can get it listed on AirBnB.com.

We are seeing a community that has developed. They now have their own WhatsApp group, developing a tourism route to connect their home stay... we are really excited about what we are seeing and its potential of what it can become.

Velma Corcoran, Regional market consultant at Air Bnb SA

MEC for Economic Opportunities, Alan Winde says they welcome these initiatives by AirBnB to develop township economy.

'People experiences' is what tourism is all about. People want to experience something different, what the region is, who the people are and different flavours...

Alan Winde, MEC for Economic Opportunities

To hear more of this interview, listen below:


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