ShapeShifter

Meet Mike Abel, marketing guru of top communications company M&C Saatchi Abel

I love human nature, psychology… We are commercial psychologists.

Mike Abel, M&C Saatchi Abel

Mediocrity can hide within complexity. You have to subject yourself to the tyranny of simplification.

Mike Abel, M&C Saatchi Abel

Mike Abel is one of South Africa's leading marketing and communications specialists.

He has almost three decades’ experience in the industry.

In 2010, Abel cofounded M&C Saatchi Abel.

Today, many in the industry regard it as one of South Africa's top communications companies.

In 2015, Financial Mail presented M&C Saatchi Abel with its Adfocus Agency of the Year award.

The Money Show’s Bruce Whitfield interviewed Abel for his “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

In every market we wash our own face.

Mike Abel, M&C Saatchi Abel

In those days it was a choice of jail or the army. I chose the army…

Mike Abel, M&C Saatchi Abel

There wasn’t a meaningful ad industry in Port Elizabeth to speak of.

Mike Abel, M&C Saatchi Abel

You can shoot a rude ad in a clean way. And you can shoot a clean ad in a rude way. But you can’t shoot a rude ad in a rude way!

Mike Abel, M&C Saatchi Abel

I loved Australia. And I loved running the group over there… My wife missed her family terribly in South Africa… After about 14 months we headed back…

Mike Abel, M&C Saatchi Abel

We have eight companies in our group in South Africa… they are all profitable in their own right…

Mike Abel, M&C Saatchi Abel

Our biggest client is Sun International.

Mike Abel, M&C Saatchi Abel

It’s quite easy to sell a quality company…

Mike Abel, M&C Saatchi Abel

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This article first appeared on 702 : Meet Mike Abel, marketing guru of top communications company M&C Saatchi Abel


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