LISTEN: Road Agency explains offensive ad that pokes fun at 'bogus' Sangomas

On Monday, some listeners complained about an advert by the Road Traffic Infringement Agency (RTIA) which aired on 702's Breakfast Show.

Listeners were offended by how the advert portrays traditional beliefs and practices.

The RTIA explains why it made this advert and the message it wants to put across.

The agency says the advert is meant to make people aware of fake prophets.

Stephen Grootes speaks to Japh Chuwe CEO at the Road Traffic Infringement Agency and Professor David Mosomo, Deputy Chairperson at the CRL Rights Commission.

What we have done is to take a humorous step at some of the widely reported shenanigans that are done by so called traditional healers or bogus prophets that misuse the good integrity of those cultural or religious beliefs.

Japh Chuwe, CEO at the Road Traffic Infringement Agency

If you want to take the issue about Road Traffic management into the center stage of public discourse you want to be able to position it in a way that people are able to find resonance in it.

Japh Chuwe, CEO at the Road Traffic Infringement Agency

He says so far no complaints have been received and that this is the first of a series of advertisements.

Mosomo says there is no problem with the advert.

What is interesting about this advert is that it seeks to alert communities to differentiate between authentic and bogus religious personalities.

David Mosomo, Deputy Chairperson at the CRL Rights Commission

To hear more on this discussion, listen here....


This article first appeared on 702 : LISTEN: Road Agency explains offensive ad that pokes fun at 'bogus' Sangomas


Recommended

by NEWSROOM AI
Read More
No certainty if strange stone originates from outside the solar system

No certainty if strange stone originates from outside the solar system

In 2013 researchers announced the 'Hypatia' stone found in the south-west of Egypt, was most certainly not from Earth.

[LISTEN] ANC's proposed land expropriation explained

[LISTEN] ANC's proposed land expropriation explained

The Institute of Race Relations explains the confusion around the proposed amendment to Section 25 and how this affects property.

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

The brand strategist says let's use the advert's controversial racial depiction to learn lessons and stop repeating history.

Caller says there is an  'implicit bias' in Dove ad

Caller says there is an 'implicit bias' in Dove ad

Eusebius McKaiser responds to a caller who asked, where is the outrage over the depiction of the Asian woman in the Dove advert ?

Brand guru says ad industry is losing its edge

Brand guru says ad industry is losing its edge

Azania Mosaka speaks to Andy Rice, advertising and branding commentator on memorable ads over the years.

Offensive ad wants "nice smelling domestic worker"

Offensive ad wants "nice smelling domestic worker"

Speaking to News 24, a man identified as Mrs Allie's husband, Abubkar Allie, says that he sees nothing wrong with the advert.

Popular articles
Rail Enforcement Unit to be rolled out this week in the WC

Rail Enforcement Unit to be rolled out this week in the WC

The unit is aimed at curbing crime on trains as well as the destruction of railway infrastructure.

WATCH: Monkey takes the wheel, and Trump says climate change will "change back"

WATCH: Monkey takes the wheel, and Trump says climate change will "change back"

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

Ramaphosa sets the ball rolling for the appointment of new NDPP

Ramaphosa sets the ball rolling for the appointment of new NDPP

Several legal entities and independent public institutions have been asked to help select possible candidates for the position.

Tito Mboweni, Pik Botha, VBS and Floyd Shivambu - no holds barred on The Debrief

Tito Mboweni, Pik Botha, VBS and Floyd Shivambu - no holds barred on The Debrief

Politician Lindiwe Mazibuko, economist Refilwe Moloto, and journalist Rose Rogers have discussed the biggest topics this week.

Snakes season is here and if the crawlies visit you, here's what to do

Snakes season is here and if the crawlies visit you, here's what to do

Snake handler Willem van Zyk of Blouberg Snake Rescue says he's already being kept busy with callouts.

'VBS stolen money bought the most useless things like Ferraris and helicopters'

'VBS stolen money bought the most useless things like Ferraris and helicopters'

Deputy editor at Finacial Mail Sikonathi Mantshantsha says it is mind-boggling why no one has been arrested in the VBS saga.

Cape Town tenants could see property prices ease up, says RE/MAX

Cape Town tenants could see property prices ease up, says RE/MAX

The Cape Town rental market is said to be experiencing a major correction phase after an unjustified period of escalated prices.