How auto manufacturers decide on car model names

Ever thought about how your vehicle got its name?

Motoring expert Mark Smyth says a lot of old language creeps into the naming of car models.

I suspect it's manufacturers who think it sounds posh to use Latin or Greek names.

Mark Smyth, Editor at Motor News

According to Smyth, many auto manufactures are changing their naming strategy to a series of numbers - particularly electronic cars.

Here are some of the ways auto manufacturers decide on model names:

  • Based on research done by designers
  • Crowd-sourcing competitions
  • Historic significance linked to founder
  • At random
  • Numerical sequence

Take a listen him discuss the importance of car names:


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by THE NEWSROOM

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