JSE-listed 'Cloud Atlas' helps investors navigate African markets

Entrepreneur Maurice Madiba is the founder and CEO of Cloud Atlas Investing.

The 30-year-old named his business Cloud Atlas after the critically acclaimed film.

Cloud Atlas Investing is an investment firm which was listed on the Johannesburg Stock Exchange (JSE) in April.

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Madiba advises that Cloud Atlas issues Exchange Traded Funds (ETFs) and aims to provide exposure to blue chip companies that trade on the African continent.

ETFs are shares that tracks an index, a commodity, bonds, or a basket of assets like an index fund, he explains.

Cloud Atlas is worth one million US dollars and has had fund growth of 15% in six months.

The company directly employs five people and has indirect employment partnerships in South African and across the Continent.

Madiba says his fellowship at the Allan Gray Orbis Foundation and studies at Thabo Mbeki African Leadership Institute awakened his entrepreneurial drive.

Also read: How businessman Max Lichaba struck gold with his jewellery company

He says Cloud Atlas is his way of fulfilling a greater purpose for his life and for the Continent.

If we do something in our present time, it could have ripple effects into the future. We could change Africa for the better.

Maurice Madiba, CEO of Cloud Atlas Investing

Ultimately, the vision of Cloud Atlas is to allow Africans to participate in Africa's growth.

Maurice Madiba, CEO of Cloud Atlas Investing

He started in his mother’s garage in 2012 after a successful period working at Deutsche Bank.

Madiba spoke about the benefits of passive investments and the importance of investing in African financial markets.

Visit the Cloud Atlas Investing website to learn more.

Take a listen to his entrepreneurial journey:


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