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Sex toys have moved out from under the covers

Alida van Wyk of Pure Romance sex toy distributors chats to CapeTalk host Sara-Jayne King about sex toys.

Once a dirty secret that was hidden under your panties in a secret drawer, sex toys and accessories have moved out of the shadows and into women's lives.

It’s no surprise then, that the global sex toy industry is valued at more than R210 billion.

Pure Romance is one of the nation’s leading and fastest growing woman-to-woman direct sellers of relationship enhancement products, with more than 100 000 specially trained or certified independent sales Consultants throughout the United States, Australia, Puerto Rico, and South Africa.

Van Wyk says the products are aimed at over 18s.

Our main aim is to educate, empower and entertain women.

Alida van Wyk, Pure Romance national sales manager

Pure Romance hosts in-home private parties.

But they also offer one-on-one couples consultations.

We ask lots of questions...it is basically a coaching session where we find out what they need. A lot of it starts with communication.

Alida van Wyk, Pure Romance national sales manager

We literally bring them back together again through communicating with one another.

Alida van Wyk, Pure Romance national sales manager

Take a listen to how this helps spice up couple's lives:


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