Technobyte: What makes Lego toys so successful online

When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page.

Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views.

The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.

www.bcxdisrupt.com

Fitbit has taken a giant leap forward with the latest fitness device the Ionic. It features a built in GPS, continuous heart tracking, wireless and Bluetooth functionality and the new watch can now store music.

The watch is stylish and can now be paired to wireless headsets enabling a user to get real time guidance almost like a “personal trainer in your ears”. The watch has a 3-4 day battery life and is also water resistant.

www.fitbit.com

AlphaGo Zero is the latest evolution of AlphaGo, the first computer program to defeat a world champion at the ancient Chinese game of Go. Zero is even more powerful and is arguably the strongest Go player in history. Previous versions of AlphaGo initially trained on thousands of human amateur and professional games to learn how to play Go.

AlphaGo Zero skips this step and learns to play simply by playing games against itself, starting from completely random play. In doing so, it quickly surpassed human level of play and defeated the previously published champion-defeating version of AlphaGo by 100 games to 0.

deepmind.com


This article first appeared on 702 : Technobyte: What makes Lego toys so successful online


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