Technobyte: What makes Lego toys so successful online

When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page.

Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views.

The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.

www.bcxdisrupt.com

Fitbit has taken a giant leap forward with the latest fitness device the Ionic. It features a built in GPS, continuous heart tracking, wireless and Bluetooth functionality and the new watch can now store music.

The watch is stylish and can now be paired to wireless headsets enabling a user to get real time guidance almost like a “personal trainer in your ears”. The watch has a 3-4 day battery life and is also water resistant.

www.fitbit.com

AlphaGo Zero is the latest evolution of AlphaGo, the first computer program to defeat a world champion at the ancient Chinese game of Go. Zero is even more powerful and is arguably the strongest Go player in history. Previous versions of AlphaGo initially trained on thousands of human amateur and professional games to learn how to play Go.

AlphaGo Zero skips this step and learns to play simply by playing games against itself, starting from completely random play. In doing so, it quickly surpassed human level of play and defeated the previously published champion-defeating version of AlphaGo by 100 games to 0.

deepmind.com


This article first appeared on 702 : Technobyte: What makes Lego toys so successful online


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Why many couples today are struggling with marriage

Why many couples today are struggling with marriage

Dr Eve advises that many modern couples need marriage to be a safe space for self-expression and self-actualisation.

[LISTEN] Conrad Koch opens up about the man behind irreverent Chester Missing

[LISTEN] Conrad Koch opens up about the man behind irreverent Chester Missing

South African ventriloquist and award-winning performer chats to Eusebius McKaiser about his new show 'Puppet Guy'.

[WATCH] AfriForum: 'We have not yet initiated private prosecution for Malema'

[WATCH] AfriForum: 'We have not yet initiated private prosecution for Malema'

AfriForum CEO Kallie Kriel clarifies the process for the 'private prosecution' against Julius Malema.

Technobyte:  Kwesé Play streaming box includes Netflix for Africa

Technobyte: Kwesé Play streaming box includes Netflix for Africa

Kwesé Play streaming box reviewed, Boeing want aviation innovators and could your future medication be printed using a 3D printer?

Technobyte: Storing data on DNA

Technobyte: Storing data on DNA

A man who says he can store data on DNA, Lenovo Yoga 310 review and Apple users prepare your phones for iOS11.

Technobyte: Apple plans to unveil three new phones

Technobyte: Apple plans to unveil three new phones

Facial detection 'recognising' your sexual orientation raises ethical issues, Dell’s notebook reviewed and the latest from Apple.

Popular articles
Why many couples today are struggling with marriage

Why many couples today are struggling with marriage

Dr Eve advises that many modern couples need marriage to be a safe space for self-expression and self-actualisation.

The Big Pet Problem: Are you struggling to rent because you have pets?

The Big Pet Problem: Are you struggling to rent because you have pets?

Frustrated tenants say they're being discriminated against by landlords.

'The NPA should be ready and re-enroll the matter' - Nel on Malema prosecution

'The NPA should be ready and re-enroll the matter' - Nel on Malema prosecution

AfriForum not backing down over decision to privately prosecute Julius Malema.

Ed Dept scraps supplementary exams for matriculants

Ed Dept scraps supplementary exams for matriculants

The Department of Basic Education has announced it will do away with matric supplementary exams from 2019.

Cape Town not out the woods yet even with recent rainfall

Cape Town not out the woods yet even with recent rainfall

Climate expert, Piotr Wolski, says the city will know towards the end of May whether 2018 is a good or bad year.

This is how much you should be paying your domestic worker

This is how much you should be paying your domestic worker

Stephen Rathai, director of employment standards at the Department of Labour talks on the new national minimum wage.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean has agreed to pay for customers medical bills after a month of being in pain and pestering the chain to pay the bill.