Business Books

Why 96% of small businesses fail (and what to do about it)

The Money Show’s Bruce Whitfield interviewed Raiz Corp CEO Allon Raiz for his weekly business book review.

Raiz reviewed “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It” by Michael E. Gerber.

Description on Amazon:

In this first new and totally revised edition of the 150 000-copy underground bestseller, “The E-Myth”, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

After you have read “The E-Myth Revisited”, you will truly be able to grow your business in a predictable and productive way.

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : Why 96% of small businesses fail (and what to do about it)


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