South African Breweries (SAB) and AB InBev Africa are introducing the first alcohol-free beer to be brewed in South Africa.
They will market it under the brand-name “Castle Free”.
It’ll hit the shelves mid-November.
It will be available in a limited edition 250ml sampling can, a limited edition 12-pack, a 340ml non-returnable bottle and 500ml can.
The Money Show’s Bruce Whitfield interviewed Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).
Listen to the interview in the audio below (and/or scroll down for quotes from it).
It’s 100% Castle, without the alcohol.— Vaughan Croeser
It’s quite difficult to taste the difference.— Vaughan Croeser
We want to entrench a moderation culture.— Vaughan Croeser
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Ian Mann on “Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance..." by Jeffrey Pfeffer.
Government is challenging a ruling on "always-empowered”. Paul Burkhardt (Bloomberg) and mining attorney Hulme Scholes comments.
Bruce Whitfield interviews Lee Kasumba, who is wrapping up her fact-finding mission in Côte d'Ivoire.
The Money Show’s Bruce Whitfield interviews Schutte about his attitude to money (hopes and fears, successes and failures, etc.).
The Money Show’s Bruce Whitfield interviews Allon Raiz, CEO at Raiz Corp on government focus with small businesses.
Do you enjoy listening to Bruce Whitfield’s The Money Show, but miss it sometimes?
Aside from the muscle aches, Dr Hans Van Heerden feet also took a pounding as a result of the challenging sandy terrain.
Dr Eve advises that many modern couples need marriage to be a safe space for self-expression and self-actualisation.
Frustrated tenants say they're being discriminated against by landlords.
AfriForum not backing down over decision to privately prosecute Julius Malema.
The Department of Basic Education has announced it will do away with matric supplementary exams from 2019.
There are various reasons for feeling shame around sex, but it can be overcome, says sexologist Dr Marelize Swart.
Climate expert, Piotr Wolski, says the city will know towards the end of May whether 2018 is a good or bad year.
These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.