South African Breweries (SAB) and AB InBev Africa are introducing the first alcohol-free beer to be brewed in South Africa.
They will market it under the brand-name “Castle Free”.
It’ll hit the shelves mid-November.
It will be available in a limited edition 250ml sampling can, a limited edition 12-pack, a 340ml non-returnable bottle and 500ml can.
The Money Show’s Bruce Whitfield interviewed Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).
Listen to the interview in the audio below (and/or scroll down for quotes from it).
It’s 100% Castle, without the alcohol.— Vaughan Croeser
It’s quite difficult to taste the difference.— Vaughan Croeser
We want to entrench a moderation culture.— Vaughan Croeser
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby THE NEWSROOM
The Money Show’s Bruce Whitfield interviews Wesgro CEO Tim Harris.
The Money Show’s Bruce Whitfield interviews K about his attitude to money (hopes and fears, successes and failures, etc.)
Feroz Basa (Old Mutual Investment Group) reviews “Unshakeable: Your Financial Freedom Playbook” by Tony Robbins.
Stock pick time on The Money Show… Bruce Whitfield interviews 27 Four Investments analyst Nadir Thokan.
The Ramaphosa-era has started with a bang at the dysfunctional Eskom. Bruce Whitfield interviews Intellidex’s Stuart Theobald.
For centuries it had abundant water supplies. That's over. Bruce Whitfield interviews Future Water Institute’s Dr Kevin Winter.
A woman mistakenly shared a naked photo of herself on a parent Whatsapp group and now it's gone viral.
The Level 6B water restrictions will come to effect on 1 February and residents are asked to use only 50 litres of water per day.
Harsher punitive tariffs on the cards as 'Day Zero' becomes a reality as the result of 60% of Capetonians who ignore water limits.
Loo Me is a simple yet effective scented foam that takes the yuck out of "mellowing" toilets preventing multiple flushes.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.