Small Business Focus

The important yet overlooked role of an entrepreneur’s significant other

(Click here for more from Bruce Whitfield's "The Money Show".)

(Click here for more "Small Business Focus" articles such as this one.)

A very important person in any small business is, though you might not even think about it, the entrepreneur’s spouse or partner.

Absent companions, financial risk and ever-present uncertainty is what these unsung heroes of small businesses have to constantly deal with.

Aurik Business Incubator’s Pavlo Phitidis discussed the critical role of an entrepreneur's spouse or partner.

Listen to the audio (scroll down) for more detail.

Melinda Gates made Bill Gates more palatable to the world. Angelina Jolie is the intellect behind the relationship with Brad Pitt.

Pavlo Phitids, Aurik Business Incubator

An entrepreneur is similar to an artist. When people don’t ‘buy’ your idea it hurts. This often translates into self-doubt. Partners can provide crucial emotional support in this regard.

Pavlo Phitids, Aurik Business Incubator

It’s almost a given that you’ll be out of touch with your partner, especially at the start. This can lead to a lot of guilt. How you manage the relationship in this environment is very important. I have never seen anyone achieve anything significant by being balanced.

Pavlo Phitids, Aurik Business Incubator

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : The important yet overlooked role of an entrepreneur’s significant other


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Uncertainty is a certainty! Why you must get out of your comfort zone (and how)

Uncertainty is a certainty! Why you must get out of your comfort zone (and how)

Stuck in a rut? How to actively exit your comfort zone so can become “uncertainty fit” in your business and/or job.

How to assess an opportunity (and how to pounce on it if it’s a good one)

How to assess an opportunity (and how to pounce on it if it’s a good one)

How do you know whether an opportunity you created (or one that came your way) is a good one? And what should you do if it is?

Good service, bad service, efficient service… What does “service” really mean?

Good service, bad service, efficient service… What does “service” really mean?

Pavlo Phitidis discusses a make or break issue for small and large businesses alike: service (or lack thereof).

Wanna be a small business owner? Interested in buying a franchise? Read this...

Wanna be a small business owner? Interested in buying a franchise? Read this...

We interview the Chairman of the Franchise Association of South Africa about the ins and outs of franchises.

How to deal with your landlord

How to deal with your landlord

Aurik Business Incubator's Pavlo Phitidis gives advice on how small businesses should deal with their landlords.

Got a bright idea? How to turn it into a product or service you can sell

Got a bright idea? How to turn it into a product or service you can sell

Aurik Business Incubator Director and CEO Pavlo Phitidis takes listeners’ calls and analyses their products/service ideas.

How to go to market with your bright idea

How to go to market with your bright idea

Do you have an idea that could be worth a fortune? Here's how to turn that idea into something real you can sell.

How small businesses should respond to struggling big businesses they supply

How small businesses should respond to struggling big businesses they supply

The actions small business owners should undertake to change their offering to struggling big businesses they supply.

How to thrive by driving innovation

How to thrive by driving innovation

Doing things differently – innovating – can change your customers’ lives and make your business thrive, says Pavlo Phitidis.

6 tips to create more time in 2015

6 tips to create more time in 2015

Small business guru Pavlo Phitidis discusses 6 simple, yet effective, steps to ensure a far less rushed, more productive 2015.

Popular articles
Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Bruce Whitfield interviews Gordon Institute of Business Science Dean (and marketing expert) Professor Nicola Kleyn.

Number of South Africans visiting the seaside has dropped

Number of South Africans visiting the seaside has dropped

Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.

Casac to challenge Zuma's appeal of Abrahams High Court order

Casac to challenge Zuma's appeal of Abrahams High Court order

The National Prosecuting Authority (NPA) will appeal a High Court order that its head Shaun Abrahams leave office.

Instead of investigating state capture they are investigating me - Jacques Pauw

Instead of investigating state capture they are investigating me - Jacques Pauw

Journalist and author Jaques Pauw says he doesn't understand why he being investigated and summoned to appear before police.

 Metrorail central line trains suspended due to vandalism

Metrorail central line trains suspended due to vandalism

Metrorail regional manager, Richard Walker says criminals are making it hard for them to operate in the area.

Steinhoff money woes and why you should care

Steinhoff money woes and why you should care

The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.