Small Business Focus

The important yet overlooked role of an entrepreneur’s significant other

(Click here for more from Bruce Whitfield's "The Money Show".)

(Click here for more "Small Business Focus" articles such as this one.)

A very important person in any small business is, though you might not even think about it, the entrepreneur’s spouse or partner.

Absent companions, financial risk and ever-present uncertainty is what these unsung heroes of small businesses have to constantly deal with.

Aurik Business Incubator’s Pavlo Phitidis discussed the critical role of an entrepreneur's spouse or partner.

Listen to the audio (scroll down) for more detail.

Melinda Gates made Bill Gates more palatable to the world. Angelina Jolie is the intellect behind the relationship with Brad Pitt.

Pavlo Phitids, Aurik Business Incubator

An entrepreneur is similar to an artist. When people don’t ‘buy’ your idea it hurts. This often translates into self-doubt. Partners can provide crucial emotional support in this regard.

Pavlo Phitids, Aurik Business Incubator

It’s almost a given that you’ll be out of touch with your partner, especially at the start. This can lead to a lot of guilt. How you manage the relationship in this environment is very important. I have never seen anyone achieve anything significant by being balanced.

Pavlo Phitids, Aurik Business Incubator

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