Veli Ngubane, CEO of AVATAR ad agency, has a history of selling bright ideas
Entrepreneur Veli Ngubane is the CEO of AVATAR, South Africa's biggest black-owned integrated marketing agency.
AVATAR is a full-service marketing agency with a strong digital focus and emphasis on diversity, Ngubane explains.
The agency employs a team of more than 70 marketers across Cape Town and Joburg, including creatives, developers, writers, strategists, account managers, producers and many others.
AVATAR helps their clients build great brands and engaging customer experiences.
The business started with R2000 start up capital and has expanded to work with blue chip companies.
The five-year old agency has a turnover of more than R60 million a year.
Ngubane was born in rural KwaZulu-Natal, eManguzi, and later moved to Empangeni where I lived until moving to boarding school in Durban.
He later went to UCT where he completed a Bachelor of Social Science in before obtaining a Post Graduate Marketing & Advertising Diploma from Red & Yellow.
Ngubane says his business instinct was always alive, even as a student he found opportunities to make money through events.
He explains that every unsuccessful business ventures and business decision has taught him a lesson.
Ngubane and his business partner Zibusiso Mkhwanazi founded AVATAR after seeing a gap for a black-owned integrated agency in 2012.
AVATAR is an advertising agency with ideas as our product.Veli Ngubane, CEO and Co-founder of AVATAR Marketing Agency
Everyone is born an entrepreneur, but they need certain things to happen before the entrepreneurship is activated. It lies dormant until then.Veli Ngubane, CEO and Co-founder of AVATAR Marketing Agency
I've always seen opportunity since a very young age. It's because I grew up in two economies; I lived in Ngwelezane township but I went to so-called 'model C' schools in town.Veli Ngubane, CEO and Co-founder of AVATAR Marketing Agency
Take a listen to his inspiring entrepreneurial journey:
The Daily Maverick's Sikonathi Mantshantsha says government leadership is truly to blame for the current Eskom mess.Read More
Refilwe Moloto interviews Marks on her first visit to Cape Town since taking up her new role.Read More
Sarb Governor Lesetja Kganyago highlights responsibilities of Reserve Bank and why interest rates are a tool not policy objective.Read More
How do you measure if you are financially on track after a lousy year?Read More
This massive state oil producer is now the world's first $2 trillion company.Read More
Is there an option for mass solar supply to South Africa in the near future? This entrepreneur thinks so.Read More
What are the immediate and existing solutions to Eskom's generation issues?Read More
Should we use business rescue to save all our parastatals? Specialist attorney Gareth Cremen explains why that's not a good idea.Read More
"We don’t trust those engineers at Eskom. We don’t trust management and we don’t trust the board," says Joseph Montisetse (NUM).Read More
A task team has been created to deal with issues at the Cape Town port, from a shortage of cranes to heavy traffic flows.Read More