Truecaller app setting up shop in SA, its fastest growing market worldwide

This popular app reveals the caller ID of private numbers and allows users to call-block certain mobile numbers.

South Africa, Nigeria, Kenya and Egypt are among the top 20 countries in the world being plagued by unwanted spam calls, according to a study by Truecaller.

Truecaller is a popular mobile app that reveals the caller ID of private numbers and allows users to call-block certain mobile numbers.

The app identifies unknown incoming calls and protects cellphone users from spam calls and spam messages, explains CCO Ted Nelson.

South Africa is Truecaller's fastest growing market and the app plans to expand its operations on the continent.

Truecaller makes your communication safe and efficient.

Ted Nelson, Chief Commercial Officer at Truecaller

We protect you from the calls that our community find annoying; it might be a telemarketer calling to sell you stuff.

Ted Nelson, Chief Commercial Officer at Truecaller

There's also the occasional scam callers that you certainly don't want to speak to.

Ted Nelson, Chief Commercial Officer at Truecaller

We just passed 50 million users in Africa. We have 250 million users world wide.

Ted Nelson, Chief Commercial Officer at Truecaller

South Africa is our fastest growing market and we want to increase our presence in the region.

Ted Nelson, Chief Commercial Officer at Truecaller

He says the app blocks spam calls according to crowd-sourced data on which numbers users report or reject.

Take a listen him explain how the app works, and its benefits:

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