Ad Feature, But does it work?

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued an ad by Volkswagen, and the State Security Agency’s unwitting promotion of investigative journalist and author Jacques Pauw’s “The President's Keepers”.

Rice loved the Volkswagen ad – promoting extra special deals – in which a driver can’t find his car at a drive-in, because everyone drives a VW!

Volkswagen got a “hero” rating from Rice.

This week’s “zero” goes to the clueless State Security Agency for promoting sales of Pauw’s book in a way no advertising campaign ever can.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can


Recommended

by NEWSROOM AI
Read More
Volvo’s ‘cars for people who care' advert is great - Andy Rice

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Hyundai’s new South African television ad will give you Goosebumps

Hyundai’s new South African television ad will give you Goosebumps

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

New Whiskas ad is charming and entertaining (even for non-cat people!)

New Whiskas ad is charming and entertaining (even for non-cat people!)

Santam’s ad, however, fails bigtime. Bruce Whitfield interviews ad expert Andy Rice.

ENCA’s ‘Know more, judge less’ campaign is awesome

ENCA’s ‘Know more, judge less’ campaign is awesome

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
Plans to end death penalty in Malaysia could see seven South African lives saved

Plans to end death penalty in Malaysia could see seven South African lives saved

The Department Of International Relations says it welcomes plans by the Malaysian government to abolish the death penalty.

10-year-old maths whiz Sbahle Zwane gets a scholarship from Curro school

10-year-old maths whiz Sbahle Zwane gets a scholarship from Curro school

Azania Mosaka catches up with Sbahle Zwane's mother to hear about developments with his schooling.

[WATCH] Man exposes people selling stolen goods on Facebook

[WATCH] Man exposes people selling stolen goods on Facebook

Anton Fourie says he used his phone to record the interaction to create awareness of what is going on in the community.

Pieter du Toit on VBS, Malema's EFF and contradicting ethics

Pieter du Toit on VBS, Malema's EFF and contradicting ethics

Malema has accused the rogue unit of still being operational and Pravin Gordhan of working in the background against the EFF.

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Cheryl Zondi is testifying against Pastor Timothy Omotoso who is accused of rape and human trafficking in his Durban church.

Funny Cape fashionista Nadia Jaftha making waves with her mom

Funny Cape fashionista Nadia Jaftha making waves with her mom

Fashion blogger Nadia Jaftha takes fans through her serious love of style, as well as her silly moments with sidekick mom, Nawal.