[LISTEN] 'I think alcohol free beer will come in handy this festive season'

South African Breweries (SAB) and AB InBev Africa have introduced the first alcohol-free beer to South Africans.

The new beer is called “Castle Free”.

Producer of the Azania Mosaka show, Jonathan Fairbairn cannot fathom why anyone would want to consume alcohol free beer and jokingly advises they rather drink water or a soft drink.

I am all for the alcohol-free beer. I love beer and how it tastes but at times I feel the alcohol percentage is too high on some beers.

Terrence, caller

I participated in 'Ocsober' and found myself craving beer. I then tried alcohol-free beer and I loved it, it was delightful. I'm definitely for even though I love a cold draught.

TC, caller

I think the alcohol free beer will come in handy this festive season. Imagine me driving and being stopped by cops, I'd confidently ask them to hold my alcohol free beer while i get my license.

Charles, caller

During the open line discussion, Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries phoned in to the show. He says the response to their Castle Free beer has been incredible while there are still those who cannot fully grasp the need for an alcohol free beer.

Castle has always been about sociability and bringing South Africans together - that is the brands purpose says Croeser.

We are absolutely committed to driving a culture of moderation. We want every single experience with a beer to a positive one. Castle Free will be introducing pacer packs that will be sold with the regular castle to encourage consumers to the castle free in between the normal beer.

Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries

Take a listen the rest of the open line in the clip below:


This article first appeared on 702 : [LISTEN] 'I think alcohol free beer will come in handy this festive season'


Recommended

by THE NEWSROOM
Read More
'First ladies need to strike a balance'

'First ladies need to strike a balance'

What can the spouse of a state leader do and not do and what is her role in government?

What a casino dealer's job entails: Azania chats to 2017's Dealer of the Year!

What a casino dealer's job entails: Azania chats to 2017's Dealer of the Year!

Azania Mosaka speaks to casino dealer, Tando Guzana about dealing with difficult gamblers and the skill of chip handling.

SAB introduces alcohol-free ‘Castle Free’

SAB introduces alcohol-free ‘Castle Free’

Bruce Whitfield interviews Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).

Locally produced craft beer, Soweto Gold partner with Heineken

Locally produced craft beer, Soweto Gold partner with Heineken

Ndumiso Madlala, Brewmaster at Soweto Gold explains that Heineken understood what they had envisioned for their brand.

Benoni's first craft Bar

Benoni's first craft Bar

The Green Craft Bar, located at the Benoni Country Club is a relaxed spot for beer lovers.

SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
[LISTEN] Biomimicry could be the answer to Cape Town’s water crises

[LISTEN] Biomimicry could be the answer to Cape Town’s water crises

Certified biomimicry professional & founder of Biomimicry SA Claire Janisch chats about how biomimicry can help humans adapt.

Hawks video shows fugitive Ajay Gupta leaving SA

Hawks video shows fugitive Ajay Gupta leaving SA

The Hawks are in possession of video footage showing Gupta, wanted in connection with Vrede dairy farm scandal, leaving SA.

JoJo - struggling to keep up with demand - now has a turnover of R600 million

JoJo - struggling to keep up with demand - now has a turnover of R600 million

The JoJo brand has entrenched itself in the psyche of South Africans. Bruce Whitfield interviews its MD, Grant Neser.

'Today, Zuma declared war on the ANC'

'Today, Zuma declared war on the ANC'

Political analyst Richard Calland says there was a sinister and threatening tone to President Zuma's interview with the SABC.

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.

Clifton in Cape Town is the 2nd best beach in the world – National Geographic

Clifton in Cape Town is the 2nd best beach in the world – National Geographic

The magazine describes Cape Town as a city flanked by stunning beaches and calls it “The African Capital of Cool”.