'Pay-as-you-go' style of Cell C's new streaming service may gain mass appeal

Tech expert Arthur Goldstuck says the price structure and payment model of Cell C’s new entertainment platform may draw in more South Africans.

The mobile network is set to launch its own content portal, titled 'Black'.

Read: Cell C launches its own entertainment platform

The platform will offer users sport, kids entertainment, music, video on demand and live TV.

It is open to all South Africans, not only Cell C subscribers.

Video packages will range from R5 per day to R389 per month on Black.

Here are some of the monthly packages on offer:

  • HD movie purchase – from R49 to R169
  • streaming service – R99 per month
  • all-inclusive service – R389 per month for access to everything on the platform
  • sports service – R5 for 24 hours of sports

Users can pay via credit card , alternatively Cell C subscribers can buy and rent content using prepaid airtime.

You don't have to have credit card or have [an extensive] credit record.

Arthur Goldstuck, MD of World Wide Worx

You can pay with EFT or vouchers. You can also use it on a 'pay-as-you-go' basis without a massive upfront subscription fee.

Arthur Goldstuck, MD of World Wide Worx

There's always room for another player in the market, if they can reach the market and give it what it wants.

Arthur Goldstuck, MD of World Wide Worx

He says alternative streaming services such as Netflix and Showmax have proven that there is room for other competitors.

Cell C hopes the pricing will make video on demand more accessible to the majority of South African consumers.

The service will be launched on November 14.

Curious? Find our more about Cell C's new offering:


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