'Pay-as-you-go' style of Cell C's new streaming service may gain mass appeal

Tech expert Arthur Goldstuck says the price structure and payment model of Cell C’s new entertainment platform may draw in more South Africans.

The mobile network is set to launch its own content portal, titled 'Black'.

Read: Cell C launches its own entertainment platform

The platform will offer users sport, kids entertainment, music, video on demand and live TV.

It is open to all South Africans, not only Cell C subscribers.

Video packages will range from R5 per day to R389 per month on Black.

Here are some of the monthly packages on offer:

  • HD movie purchase – from R49 to R169
  • streaming service – R99 per month
  • all-inclusive service – R389 per month for access to everything on the platform
  • sports service – R5 for 24 hours of sports

Users can pay via credit card , alternatively Cell C subscribers can buy and rent content using prepaid airtime.

You don't have to have credit card or have [an extensive] credit record.

Arthur Goldstuck, MD of World Wide Worx

You can pay with EFT or vouchers. You can also use it on a 'pay-as-you-go' basis without a massive upfront subscription fee.

Arthur Goldstuck, MD of World Wide Worx

There's always room for another player in the market, if they can reach the market and give it what it wants.

Arthur Goldstuck, MD of World Wide Worx

He says alternative streaming services such as Netflix and Showmax have proven that there is room for other competitors.

Cell C hopes the pricing will make video on demand more accessible to the majority of South African consumers.

The service will be launched on November 14.

Curious? Find our more about Cell C's new offering:


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Sanef says 'Stratcom' accusations mark sad day for journalism

Sanef says 'Stratcom' accusations mark sad day for journalism

Sanef Chairperson Mahlatse Mahlase says it seems that the front pages of newspapers are being used to fight a commercial battle.

Struggling to focus? You may have adult ADHD

Struggling to focus? You may have adult ADHD

Antoinette Muller, who is diagnosed with ADHD, explains the change she felt after going on treatment.

#AfricaConnected: 'Fashion in Cote d'Ivoire is pretty big!'

#AfricaConnected: 'Fashion in Cote d'Ivoire is pretty big!'

Pan-African broadcaster Lee Kasumba says Ivorians love to wear bright colours and take great pride in their local fabrics.

'What message are we sending by recycling someone who isn't fit to be spy boss?'

'What message are we sending by recycling someone who isn't fit to be spy boss?'

Pres Ramaphosa was clearly forced into a political compromise to transfer Arthur Fraser instead of suspension, says Murray Hunter.

#AfricaConnected: SA ambassador to Ivory Coast on a mission to bolster trade

#AfricaConnected: SA ambassador to Ivory Coast on a mission to bolster trade

Lee Kasumba met with Ambassador to Ivory Coast Dayanand Naidoo to discuss business relations between SA and Cote d'Ivoire.

Another truck stuck under Muizenberg Bridge (will they ever learn?)

Another truck stuck under Muizenberg Bridge (will they ever learn?)

The Muizenberg railway bridge has become notorious for having buses and trucks smashed into the 2.5 metre high structure.

Popular articles
Why many couples today are struggling with marriage

Why many couples today are struggling with marriage

Dr Eve advises that many modern couples need marriage to be a safe space for self-expression and self-actualisation.

'The NPA should be ready and re-enroll the matter' - Nel on Malema prosecution

'The NPA should be ready and re-enroll the matter' - Nel on Malema prosecution

AfriForum not backing down over decision to privately prosecute Julius Malema.

'They shot out the tyres and they shot the victim'

'They shot out the tyres and they shot the victim'

EWN's Mandy Weiner describes an eyewitness account of one of the two shootings on Johannesburg's highways on Wednesday.

Cape Town not out the woods yet even with recent rainfall

Cape Town not out the woods yet even with recent rainfall

Climate expert, Piotr Wolski, says the city will know towards the end of May whether 2018 is a good or bad year.

Where is Zuma going to get this 'tsunami' of legal fees?  - Karyn Maughan

Where is Zuma going to get this 'tsunami' of legal fees? - Karyn Maughan

The Presidency has now officially withdrawn its application for leave to appeal the personal costs order against Jacob Zuma.

Water to be released from Berg River to Misverstand Dam to avoid Day Zero

Water to be released from Berg River to Misverstand Dam to avoid Day Zero

Government has put plans in place to prevent the Misverstand Dam from running dry in a week's time.

Highly-criticised world athletics body's rule could end Caster Semenya's career

Highly-criticised world athletics body's rule could end Caster Semenya's career

She faces ongoing complaints from rivals about having an "unfair advantage" on the track, but how fair is this proposed IAAF rule?