Make Money Mondays

Property guru Samuel Seeff bares his soul about money

We grew up without any luxuries, but never lacking in anything.

Samuel Seeff, Seeff Properties

Money does, to an extent, motivate me…

Samuel Seeff, Seeff Properties

It [his investments] is largely in residential property, mostly in Cape Town…

Samuel Seeff, Seeff Properties

Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money (hopes and fears, successes and failures, etc.) as part of his weekly “Make Money Mondays” feature.

This week he interviewed Seeff Properties Chairperson Samuel Seeff.

Founded by Geoffrey Seeff in 1964, the family run estate agency eventually passed to brothers Lawrence and Samuel.

Today Seeff is one of South Africa’s leading property specialists.

It has more than 1200 agents in almost 200 offices nationwide.

What is it about money that keeps Gore up at night?

What does he believe about the stuff that makes the world go ‘round?

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

…In South Africa you can die from a lot of things, but boredom isn’t one of them…

Samuel Seeff, Seeff Properties

They say South Africa is a graveyard for pessimists…

Samuel Seeff, Seeff Properties

The investment side [of property] has only really happened in the Western Cape.

Samuel Seeff, Seeff Properties

To this day, I don’t spend freely.

Samuel Seeff, Seeff Properties

I used to do odd jobs in the family business.

Samuel Seeff, Seeff Properties

My first job was working as a sports coach when I was in university.

Samuel Seeff, Seeff Properties

We didn’t draw salaries [at Seeff] in the first few years.

Samuel Seeff, Seeff Properties

I was 21 when I started in the business.

Samuel Seeff, Seeff Properties

When we took it over there were 12 branches.

Samuel Seeff, Seeff Properties

In Cape Town we’re on par with some of the most expensive cities in the world.

Samuel Seeff, Seeff Properties

Getting into buying property [was the best money decision he’s ever made].

Samuel Seeff, Seeff Properties

No [he doesn’t get emotionally involved in his property investments].

Samuel Seeff, Seeff Properties

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This article first appeared on 702 : Property guru Samuel Seeff bares his soul about money


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