Black Friday is a thing, because everyone wants to be happy (and it’s not easy)

Strong materialist values are associated with a pervasive undermining of people’s wellbeing, from low life satisfaction and happiness to depression and anxiety, to physical problems such as anxiety, and to personality disorders, narcissism, and antisocial behaviour.

Tim Kasser, psychologist and author of The High Price of Materialism

On Friday (24 November), “wants” become “needs” (or “must-haves”).

Enraged people, nay “consumers”, will trample over each other to spend money they don’t have on discounted smartphones, handbags, and shoes (because you can never have enough shoes).

They’ll shout at poorly paid, overworked staff members.

Courtesy – already is short supply – will vanish.

People don’t matter – things do.

All you need is love

Game has a range of must-have tech… Zando has a range of must-have fashion items… Takealot has crazy discounts on a range of must-haves...

All these "must-haves" have this in common: you don’t need them.

Experiences are worth more than you imagine (and “stuff” is worth far less)

Over the past 10 years, study after study on the topic showed how life experiences gives us lasting pleasure.

Material things, however, don’t.

Experiences meet deep-seated psychological needs. They’re often shared, giving us a sense of connection, and also form a bigger part of our sense of identity.

If you’ve climbed Kilimanjaro, that’s something you’ll always remember and talk about, long after all your Black Friday gadget has gone to the landfill.

In an interview with 702’s Eusebius Mckaiser, clinical psychologist Dr. Helgo Schomer highlights how materialism and the accumulating of “stuff” endanger mental health.

I decided that I'm going to use that money for life experience instead of accumulating other things... It's been the most liberating thing I've ever done.

Nqobile, CapeTalk/702 listener

A Black Friday deal that can last a lifetime

There are several Black Friday deals that do not involve the accumulation of more stuff.

For example; this “Black Flyday” deal from Travelstart has many domestic and international specials.

Do you know of any other "experiential" deals such as the one above?

Let us know! Please leave a comment below…


This article first appeared on 702 : Black Friday is a thing, because everyone wants to be happy (and it’s not easy)


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Sona debate was 'long, productive and cordial'

Sona debate was 'long, productive and cordial'

The Money Show’s Bruce Whitfield interviews EWN Parliamentary Reporter Lindsay Dentlinger.

Euphonik (one of South Africa's richest DJs) opens up about money

Euphonik (one of South Africa's richest DJs) opens up about money

Bruce Whitfield talks to Euphonik (aka Themba Nkosi) about his attitude to money (hopes and fears, successes and failures, etc.)

Spending too much? Our brains suck at money stuff. Here’s how to train it…

Spending too much? Our brains suck at money stuff. Here’s how to train it…

Bruce Whitfield interviews Dan Ariely, co-author of "Dollars and Sense: How We Misthink Money and How to Spend Smarter".

Pick these 3 stocks right now, make a killing (by Sasfin Securities)

Pick these 3 stocks right now, make a killing (by Sasfin Securities)

These are the three best shares to buy right now, says stockbroker and portfolio manager Nesan Nair.

‘A tough Budget is a good Budget. We need a VAT increase’

‘A tough Budget is a good Budget. We need a VAT increase’

The Money Show’s Bruce Whitfield interviews Old Mutual Asset Management Economist Johann Els.

13 random thoughts on living a happier, less materialistic life

13 random thoughts on living a happier, less materialistic life

702/Capetalk's Kabous le Roux shares 13 thoughts he has on being less materialistic and living the good life right here right now.

Popular articles
[LISTEN] Biomimicry could be the answer to Cape Town’s water crises

[LISTEN] Biomimicry could be the answer to Cape Town’s water crises

Certified biomimicry professional & founder of Biomimicry SA Claire Janisch chats about how biomimicry can help humans adapt.

Hawks video shows fugitive Ajay Gupta leaving SA

Hawks video shows fugitive Ajay Gupta leaving SA

The Hawks are in possession of video footage showing Gupta, wanted in connection with Vrede dairy farm scandal, leaving SA.

JoJo - struggling to keep up with demand - now has a turnover of R600 million

JoJo - struggling to keep up with demand - now has a turnover of R600 million

The JoJo brand has entrenched itself in the psyche of South Africans. Bruce Whitfield interviews its MD, Grant Neser.

'Today, Zuma declared war on the ANC'

'Today, Zuma declared war on the ANC'

Political analyst Richard Calland says there was a sinister and threatening tone to President Zuma's interview with the SABC.

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.

Clifton in Cape Town is the 2nd best beach in the world – National Geographic

Clifton in Cape Town is the 2nd best beach in the world – National Geographic

The magazine describes Cape Town as a city flanked by stunning beaches and calls it “The African Capital of Cool”.