Ad Feature, But does it work?

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued Budweiser’s South African “King of Beers” posters and billboards.

They’re proclaiming the arrival of Budweiser as a proper brand in the country.

Rice gave Budweiser a “hero” rating.

He also mentioned the launch of alcohol-free “Castle Free”.

This week’s “zero” rating goes the Kulula’s “Don’t be a travel hater” ad.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)


Recommended

by NEWSROOM AI
Read More
SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Hyundai’s new South African television ad will give you Goosebumps

Hyundai’s new South African television ad will give you Goosebumps

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

New Whiskas ad is charming and entertaining (even for non-cat people!)

New Whiskas ad is charming and entertaining (even for non-cat people!)

Santam’s ad, however, fails bigtime. Bruce Whitfield interviews ad expert Andy Rice.

Popular articles
'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

[LISTEN] Painting worth MILLIONS missing from Magashule's old office

[LISTEN] Painting worth MILLIONS missing from Magashule's old office

Investigative journalist, Pieter-Louis Myburgh says the artwork, owned by the Free State government, is worth between R6m and R8m.

CT council to decide on charging De Lille following new forensic report

CT council to decide on charging De Lille following new forensic report

The Bowman Gilfillan report, yet to be made public, found that De Lille allegedly failed to report tender corruption to council.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

Lebelo's lawyer refuses to give evidence at Nugent Commission

Lebelo's lawyer refuses to give evidence at Nugent Commission

EWN Reporter Barry Bateman gives the latest on what is happening at the Nugent Commission of Inquiry into Sars.