Humbled and excited by Gugus introduction, Co-Founder of Cheri Yase Kasi, Sunshine Shibambo carries on the conversation by talking about her two fist tattoos, which represent her fighting spirit.
You dream of a career, you dream of lots of things but to be celebrated as someone doing something for your country is a big thing for me.— Sunshine Shibambo, Co-Founder of Cheri Yase Kasi
After resigning from her position as an assistant brand manager for Flying Fish at SAB, Sunshine and her business partner Tumi Mohube began to combine a technical way of thinking that was fueled by never-ending ideas for their advertising agency.
The aim of Cheri Yase Kasi, which roughly translates to “Girl from the Township”, involves an unconventional way of tackling strategy, creativity, experiential events and marketing.
I contemplated starting a business when I was taking a break from corporate says Sunshine.
I was working with HHP, I was working with some celebrities and I thought, let me start this as a business but obviously ill-informed, ill-equipped and yeah lost tons of money, I had to depend on mom, had to kind of move back home in 2010.— Sunshine Shibambo, Co-Founder of Cheri Yase Kasi
Sunshine states that she had a dream that involved assisting artists in their image. She adds that she thought she could make it better. Some artists forget that they are a brand and need a business side to their art says Co-Founder of Cheri Yase Kasi.
The one thing you don’t think of when you get into business, is that you need a business plan says the Co-Founder. She adds that you’re driven by passion at that time.
To hear the full interview, click on the link below...
This article first appeared on 702 : South Africans Doing Great Things | Sunshine Shibambo