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Joburg restaurant changes racist name after outrage on social media

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a restaurant in Mellville, Johannesburg, formerly called Misohawni.

The racial slur “Misohawni” originates from the Stanley Kubrick Vietnam War film “Full Metal Jacket”.

After a backlash on social media, the owners have changed the restaurant’s name to “Miso Ramen Amen

No prizes for guessing that Rice gave it a “zero”.

This week’s “hero” rating goes to outdoor living retailer REI for closing all of its 151 stores on Black Friday and Thanksgiving.

For more detail; listen to the interview in the audio below.

They simply spread the deals over a longer period.

Andy Rice

You can get it wrong through stupidity.

Andy Rice

I can’t see any redeeming features at all.

Andy Rice

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This article first appeared on 702 : Joburg restaurant changes racist name after outrage on social media


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