Ad Feature, But does it work?

Tesla proves that Elon Musk is a marketing mastermind

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued Elon Musk’s “Tesla” and an outdoor advertiser called “Front Seat”.

Rice gave Tesla a “hero” rating.

Tesla loses breath-taking amounts of money every nanosecond.

Its cars are too expensive for all but the 0.1%.

Yet, everyone and their aunties love the brand, built with news headlines, as opposed to advertising.

Elon Musk knows how to manipulate the media, said Rice.

“Front Seat” gets a “zero”.

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : Tesla proves that Elon Musk is a marketing mastermind


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