Just Palm CEO connecting brands with African consumers using mobile tech

Tech entrepreneur Patrick Palmi is the CEO of Just Palm, a Johannesburg-based digital marketing agency that's rapidly expanding into other regions.

Just Palm is a mobile marketing and digital media agency which specialises in integrated mobile marketing and mobile media strategies to suit brands across the Continent.

Read: From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

Palmi was born and raised in DRC before moving to South Africa in 2001 to pursue a degree in engineering at University of Johannesburg (UJ).

He only began learning the English language when he arrived in South Africa and persevered, despite initially struggling to acclimatise.

He says he has always been inspired by his mother's resourcefulness and business savvy while growing up.

Also read: JSE-listed 'Cloud Atlas' helps investors navigate African markets

He transitioned from his IT and engineering profession to a marketing career after seeing the huge potential of mobile marketing, not only in SA but across Africa.

Just Palm was founded in 2009 in order to help brands better understand and access African consumers using mobile technologies.

Palmi explains that Just Palm helps clients integrate mobile content into their media plans, connecting brands to millions of African mobile phone users to advertise, engage and convert them to customers.

I found a gap. There's definitely a need to start communicating better with consumers using mobile technologies.

Patrick Palmi, CEO of Just Palm

People want to be exposed to great content.

Patrick Palmi, CEO of Just Palm

Digital marketing is becoming the most advanced domain.

Patrick Palmi, CEO of Just Palm

I want to tell young black African entrepreneurs out there to not give up. Through pain and failures; just keep on moving.

Patrick Palmi, CEO of Just Palm

The successful agency helps connect several leading global FMCG brands to consumers and has a turnover of R18 million.

Just Palm is expanding to other markets including Kenya, Nigeria, India and the United Arab Emirates.

Visit the Just Palm website to learn more.

Take a listen to him share his entrepreneurial journey:


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Female-owned AngelHack breaking new ground in tech space

Female-owned AngelHack breaking new ground in tech space

Angelhack is a female-owned tech company that brings together a community of developers creating breakthrough technology.

From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

Tabi Corporation founder Tabi Tabe shares his resilient journey of becoming a leader in the tech space, despite facing rejection.

JSE-listed 'Cloud Atlas' helps investors navigate African markets

JSE-listed 'Cloud Atlas' helps investors navigate African markets

Cloud Atlas is a young investment firm that's devoted to boosting investment and growth in African financial markets.

Seola Mashamaite's brainchild 'Mon-Cal' ensures industry equipment up to scratch

Seola Mashamaite's brainchild 'Mon-Cal' ensures industry equipment up to scratch

Meet this inspiring woman who graduated as a metrologist, worked in a calibration business, before starting her own.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.

Popular articles
5 highlights from Pravin Gordhan’s state-owned company clean-up

5 highlights from Pravin Gordhan’s state-owned company clean-up

The Money Show’s Bruce Whitfield interviews Corruption Watch Executive Director David Lewis.

Zille won't stop fighting to have SANDF property released for affordable housing

Zille won't stop fighting to have SANDF property released for affordable housing

Zille says properties under the control of the state should be made available for local government's affordable housing plans.

[LISTEN] What 'The Lost Boys' lays bare about the truth of apartheid atrocities

[LISTEN] What 'The Lost Boys' lays bare about the truth of apartheid atrocities

To see 'The Lost Boys' as a book which merely exposed a paedophilia ring during the 80s is an oversimplistic view, experts explain.

'There is no verse in the Quran that says women should cover their faces'

'There is no verse in the Quran that says women should cover their faces'

Dr Taj Hargey says he is advocating for the ban of women wearing burkas in public because they look ridiculous.

[LISTEN] IRR believes list of targeted farms is genuine

[LISTEN] IRR believes list of targeted farms is genuine

Institute for Race Relations researches Terence Corrigan explains why they believe the list Afriforum has released is genuine.