Ad Feature, But does it work?

Jack Daniel's has the best Christmas advert ever

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued ads by Jack Daniel’s and Consol Glass.

Rice gave Jack Daniels a “hero” rating for its very creative Christmas message.

There's an intriguing headline that draws you in, and not a “Ho! Ho! Ho!” in sight.

This week’s “zero” goes to people who complained about a Consol Glass ad that appears to encourage children to play with glass containers, despite the attendant risks.

Rice also spotted a tweet which suggested that if Volvo was really concerned about making their cars safe they wouldn't show a little girl sticking her head out of a moving car.

What happened to setting a good example?

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : Jack Daniel's has the best Christmas advert ever


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