When Mmusi Maimane asked people to submit questions to him using the hashtag #AskMmusi, he could never have magined that the social media exercise would lead to #AskMmusi trending on twitter. And while some used the opportunity to tackle serious questions, the general narrative took a far lighter turn, with questions like "Do you eat black jelly babies?"
702's Sam Cowen jumped on the swing in sentiment, inviting listeners to call in with their questions.
Listen to Sam referring to some of the tweets...
Maimane pulled himself away from the keyboard long enough to actually chat to Sam on her show. He was clearly amazed that people were interested in the campaign, more blown away at how much fun people were having.
He was quick to point out that if he did this social media exercise again, he will be more specific on what he wants from people.
The DA tweeted later that 63 000 questions had been sent through...
This article first appeared on 702 : Mmusi Maimane gets a tweducation on South African humour