South Africans more unified than we realise - study

A study conducted on behalf of the Centre for Communication and Reputation Management at the University of Pretoria has revealed that South Africans are more united as a nation than we realise.

According to this research, 46% of the respondents described themselves as South African before classifying themselves by race , culture or language groupings, while 61 percent say they are confident there is a happy future for all races in South Africa.

Head of marketing and advocacy at Ask Afrika, Joy Ruwodo, says the study sampled about 37 million South African with the aim to find out how citizens perceived state capture and corruption within the country.

A number of things have let us to thinking that actually South Africans are more unified than we realised.

Joy Ruwodo, Head of Marketing and Advocacy at Ask Afrika

The views of the largest population of South Africans are actually similar. 77% of the citizens feel that the country is going into a negative direction and the main reason is that they view the issue of state capture and corruption as destroying the country.

Joy Ruwodo, Head of Marketing and Advocacy at Ask Afrika

South Africans are becoming more and more conscience of the power of their votes. 90% of South Africans actually said that corruption would affect the way that they vote.

Joy Ruwodo, Head of Marketing and Advocacy at Ask Afrika

Ruwodo says it will be very interesting to see the direction things would take in 2019 when South Africans will be exercising their powers through their votes.

To hear more of what this study revealed, listen below:


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