One of the Western Cape's oldest soft drinks company, Bashew's has launched a tribute beverage to mark 188 years in the game.
The brand introduced a new Harry’s Cola Tribute Edition drink, in honour of one of its founding members.
It is a salute to Harry Bashew, who started the original Bashew Bros. company with his brother, Marx, explains brand manager James Shaw.
There are now seven flavours in the Bashew's range and the canned beverage now retails around R4.99 per 330 ml.
Shaw and brand manager Wendy Xengana took listeners down memory lane to discuss the history, heritage and significance of the iconic drink.
In 2016 Chill Beverages acquired sole ownership of Bashew’s and have been entrusted with reigniting the brand.
They used to deliver Bashew's in a horse-drawn carriage.— James Shaw, Bashew's brand manager
It was developed for a return-and-deposit system. People used to take a crate and give the empty bottles back for a brand new batch.— James Shaw, Bashew's brand manager
It's a wonderful brand that's truly authentic to Cape Town.— James Shaw, Bashew's brand manager
At the moment Bashew's comes in cans because it's more durable and we can drive the price down.— James Shaw, Bashew's brand manager
The family heritage makes the brand unique.— Wendy Xengana, Bashew's brand manager
Take a listen to callers reminisce on their memories: