[LISTEN] Swedish retail brand H&M under fire in racism controversy

Swedish clothing, retail brand H&M has come under fire and is facing accusations of racism. This follows the release of an image from their boys clothing range. The image portrays a young black boy wearing a hoody that reads ‘Coolest monkey in the jungle.’

Critics are asking how the advert made its ways through an entire marketing department without being noticed. The ad has been withdrawn and H&M has apologised.

Media specialist and CEO of Ditshego Media, Tebogo Ditshego chats to host Mandy Wiener about the implication of H&M’s ad and how it affects their popularity on the African continent.

Ditshego says that if you look at what H&M has decided to do by making singer, songwriter, and record producer, The Weeknd its ambassador, and having numerous South African celebrities as ambassadors, it’s clear to see that they are trying to appeal to the African market.

Ditshego indicates that H&M has gone against the trajectory of their own brand, by insulting black people in this way. He adds that it speaks to the calibre of employees that some organisations hire.

He says that the lack of training and interaction of people with different demographics is problematic and adds that it demonstrates the lack of transformation occurring globally.

A lot of these companies are not embracing transformation and when they do, it’s more tokenism then it is of substance.

Tebogo Ditshego, media specialist and CEO of Ditshego Media

This article first appeared on 702 : [LISTEN] Swedish retail brand H&M under fire in racism controversy


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Wits Nehawu members down tools over salaries

Wits Nehawu members down tools over salaries

Nehawu Wits acting secretary Tumisho Madihlaba says negotiations with management deadlocked resulting in a strike.

Former Eskom interim CEO Sean Maritz under fire for signing off R400 mil payment

Former Eskom interim CEO Sean Maritz under fire for signing off R400 mil payment

‘Documents show that the fee contract was entered into by Anoj Singh & signed off by the acting CEO Sean Maritz' - Chris Yelland

‘Qedani Mahlangu helped people die then she ran away’ – Stephen Grootes

‘Qedani Mahlangu helped people die then she ran away’ – Stephen Grootes

Stephan Grootes shares his views on the events that unfolded at Life Esidimini and comments on Qedani Mahlangu’s apology.

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

The brand strategist says let's use the advert's controversial racial depiction to learn lessons and stop repeating history.

Caller says there is an  'implicit bias' in Dove ad

Caller says there is an 'implicit bias' in Dove ad

Eusebius McKaiser responds to a caller who asked, where is the outrage over the depiction of the Asian woman in the Dove advert ?

May the Fourth be with you, a celebration of Star Wars Day

May the Fourth be with you, a celebration of Star Wars Day

May 4 marks "May the Fourth be with you," Day celebrated by fans George Lucas' fans of his Star Wars global movie franchise.

Popular articles
Competition Commission denies allegations of corruption

Competition Commission denies allegations of corruption

Commissioner at Competition Commission, Tembinkosi Bonakele says the allegations leveled against them are utter rubbish.

Parents no longer have to travel with children's birth certificates

Parents no longer have to travel with children's birth certificates

The new Home Affairs upgrades to the system include printing parents details at the back of the child's passport.

Tell me what you want: Study reveals most common sexual fantasies

Tell me what you want: Study reveals most common sexual fantasies

What are your sexual fantasies? Disclosure can bring sexual freedom, but it can also have downsides. A study lists the top trends.

The story of amaBhungane (and how it’s digging up dung on the Guptas & friends)

The story of amaBhungane (and how it’s digging up dung on the Guptas & friends)

The Money Show’s Bruce Whitfield interviews amaBhungane Centre for Investigative Journalism Investigative Journalist Craig McKune.

Meet Elmar Conradie, CEO of low-cost FlySafair (world’s most on-time airline)

Meet Elmar Conradie, CEO of low-cost FlySafair (world’s most on-time airline)

The Money Show’s Bruce Whitfield interviews Conradie for his “ShapeShifter” feature.