How successful was #askmmusi in building brand-Mmusi Maimane?

If Mmusi Maimane was a brand, and #askmmusi his campaign, was it successful?

We interviewed Louis Eksteen, MD of marketing agency Twisted Toast Digital.

Scroll down to listen to the audio.

All publicity is good publicity. There’s only one thing worse than being talked about and that is not being talked about. Nobody has been talking about Jacob Zuma in the past week.

Louis Eksteen, Twisted Toast Digital

Maimane never intended what happened. It’s almost as if, unintentionally, South Africans just wanted somebody listen.

Louis Eksteen, Twisted Toast Digital

You have to be open like this. Twitter is influential, so you have to do this nowadays. This was a hugely positive campaign. He understands social media.

Louis Eksteen, Twisted Toast Digital

This article first appeared on 702 : How successful was #askmmusi in building brand-Mmusi Maimane?


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