But does it work?

‘Attention, drug dealers. Report your competition to our hotline’

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a US billboard with the following message:

Attention drug dealers, report your competition to our hotline!

US anti-drug dealing billboard

Rice gave the billboard a “hero” rating.

He also looked at H&M’s attempt the recover from the “Coolest Monkey in the Jungle” debacle.

It placed a full-page ad in the Sunday Times, apologising.

Rice gave H&M’s apology a “zero”.

They said they will reach out to all sorts of people… except there’s no contact details in the ad… it seems a little bit half-hearted…

Andy Rice

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : ‘Attention, drug dealers. Report your competition to our hotline’


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