The implications of Day Zero is starting to sink in for Capetonians.
People appear to be starting to stockpile bottled water.
Deputy General Manager Food Buying at the Shoprite Group, Jaco Brand says sales of bottled water has increased by 160% in the last six weeks.
There is also a scare that retailers might hike the price of bottled water now that the demand has increased but Brand says Shoprite will not be increasing prices especially in the time of crisis.
Shoprite will definitely not be increasing the price of water there is no way that we will think of profit at a time like this.— Jaco Brand, Deputy General Manager for Foods Buying at Shoprite Checkers
Brand says they will also not be limiting the amount of bottles customers can buy at a time because they understand the need.
One thing we have realised is that we have to allocate more space in our stores for bottled water to ensure that the stores don't run-out.— Jaco Brand, Deputy General Manager for Foods Buying at Shoprite Checkers
To hear more of this interview with Shoprite's Jaco Brand, listen below: