Rather than find business premises to start her art gallery enterprise, Hlengiwe Vilakati decided to use her home. She created the Jo Anke Gallery, by systematically transforming her home into to the space she needed.
Vilakati says she did this because she believes you can start a business at home and make it grow. She adds that it took her around three years to make her house into the Jo Anke Gallery.
The process started gradually, as the desire of owning an art gallery consumed me. I just started finding ways of how I could my space, as a private dwelling space and also use it for my business.— Hlengiwe Vilakati, Owner and Manager of Jo Anke Gallery
I changed the landscape of my home so you would be able to go into the gallery without feeling like you are are in a home.— Hlengiwe Vilakati, Owner and Manager of Jo Anke Gallery
For Vilakati, small galleries like Jo Anke Gallery are good for the artists in the country. Art is seen as a luxury item, and there are few people who buy it, so with more establishments that market it, there are more chances of work being sold.
At the moment, what we are seeing in South Africa, is that there is more supply than there is demand. So its very important that establishments like Jo Anke keep popping up because that means we will be feeding the market. The more small business there are like Jo Anke, the better the market will be.— Hlengiwe Vilakati, Owner and Manager of Jo Anke Gallery
She encourages emerging artists and explains how art is priced as artists become more established in their careers.
Listen the full interview below:
This article first appeared on 702 : Entrepreneur transformed her home into art gallery