Bongani Bingwa: Spin doctors aren't stooges to be used

There are no permanent friends or enemies in politics, it would seem that is also the case in communications, says Bongani Bingwa.

Recalling moments where spokespeople have often got it wrong, Bingwa says people should spare a thought for communicators whose bosses have lied to him or her.

Suspended head of legal at Eskom Suzanne Daniels told Eusebius that Khulu Phasiwe should have verified the information he was given.

Bongani Bingwa, 70 breakfast show host

Who can forget when former Prasa spokesperson Moffat Mofokeng - a thoroughly decent man - going around with graphs and figures trying to prove that Pieter-Louis Myburgh was lying only to end up with egg on his face when it emerged he had been lied to?

Bongani Bingwa, 70 breakfast show host

The reality is that they don’t have the leisure of time, resources and authority to always verify information handed down from the top.

Bongani Bingwa, 70 breakfast show host

Even if they did, how do you tell your bosses that you’re suspicious of the information given to you and therefore want proof before you publish it? They work on the basis of trust. They are not stooges to be used.

Bongani Bingwa, 70 breakfast show host

Click on the link below to listen to Bingwa's comment...


This article first appeared on 702 : Bongani Bingwa: Spin doctors aren't stooges to be used


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