Radio remains the most accessible medium of communication despite the changing media landscape.
Observing World Radio Day, Head of Wits School of Journalism, Franz Kruger spoke to Ray White about its evolution.
It fits into niches that other media just struggle to reach.— Franz Kruger, Head of Wits School of Journalism
Very often radio remains a possible means of communication. In more urban settings, we find radio fits into your life in ways other mediums can't. You listen to it while you are driving, while you are cooking or doing something else.— Franz Kruger, Head of Wits School of Journalism
He says online stations may be gaining momentum, but there remain some challenges.
There is obviously a swing to online, but I think there remain obstacles. I mean there is a capacity limit even on broadband which benefits FM for now.— Franz Kruger, Head of WITS School of Journalism
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The aim of World Radio Day is to celebrate radio as a medium; to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information, freedom of expression and youth participation over the airwaves.
This article first appeared on 702 : [LISTEN] #WorldRadioDay: How radio has withstood the test of time