Elon Musk ('Richard Branson on steroids') is an unmatched marketing mastermind

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “hero” goes to Pretoria born-and-raised Elon Musk.

Musk’s SpaceX successfully launched his most powerful rocket ever last week.

The 23-story-tall “Falcon Heavy” is another milestone for one of the smartest humans alive.

Rice calls the successful launch – and the tons of coverage it received – an “unmatched stroke of genius”.

This week’s “zero” goes to “Debt Rescue”.

Watch the ad below to see if you agree:

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

Elon Musk, doing Richard Branson on steroids!

Bruce Whitfield

He clearly is a very natural publicity seeker… He spots an opportunity, and goes for it in spades!

Andy Rice

The playing of David Bowie… was perfect…

Andy Rice

You pay the same price for running a good ad than running a bad ad. So, why run a bad one?

Andy Rice

It’s shortcut advertising!

Andy Rice

Stop making ads that look like ads!

Andy Rice

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This article first appeared on 702 : Elon Musk ('Richard Branson on steroids') is an unmatched marketing mastermind


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