Alcohol advertising ban would lead to R800 million loss for media

The Department of Health is seeking a ban on alcohol advertising in the controversial Liquor Amendment Bill now with Cabinet. If Parliament passes the bill, alcohol advertising on radio and television will be banned from 6am to 10pm and the age limit for drinking will be raised from 18 to 21 years old.

Linda Ensor, journalist at BusinessLive says the Department of Health is pushing for a total ban on alcohol advertising, rather than limiting it to after 10 pm.

There is a bit of a tussle between two government departments on how far the ban should go.

Linda Ensor, journalist at BusinessLive

There has been research that shows even the 10 pm - 6 am ban will result in a loss of R400 million per year for advertising and R800 million for the media - particularly television but also for radio.

Linda Ensor, journalist at BusinessLive

Listen to the full conversation below:


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