But does it work?

‘Fck, we’re sorry!’

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “hero” rating goes to KFC for their epic apology after running out of… chicken (we kid you not).

This week’s “zero” rating goes to Toyota for its new Prado TV commercial.

It features a couple on a birdwatching expedition.

It’s lame, and actual birdwatchers hate it.

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : ‘Fck, we’re sorry!’


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