But does it work?

Ad expert on Carling Black Label's #NoExcuse campaign to end women abuse

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “hero” rating goes to Carling Black Label for its “no excuse for women abuse” campaign, vital considering the clear link between alcohol abuse and gender based violence.

Rice “awarded” this week’s “zero” rating to Kulula.com for its campaign to get your face painted on the side of one of its planes.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

They’ve been on a journey of exploring masculinity for some time.

Andy Rice

The statistics are terrifying!

Andy Rice

It is the most moving couple of minutes of footage you’ll see.

Andy Rice

I admire their courage. They’re saying they’re part of the problem, but they can also be part of the solution.

Andy Rice

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This article first appeared on 702 : Ad expert on Carling Black Label's #NoExcuse campaign to end women abuse


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