South African brands pretty much suck on social media

We found brands have no idea who is influencing engagement or activity on their accounts.

Arthur Goldstuck, World Wide Worx

The results of new research on how South African brands are doing on the largest social networks are out.

The Money Show’s Bruce Whitfield interviewed World Wide Worx MD Arthur Goldstuck.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We persuaded 50 brands to give us access to their accounts on Facebook, Instagram and Twitter.

Arthur Goldstuck, World Wide Worx

The biggest following did not translate to the biggest influence.

Arthur Goldstuck, World Wide Worx

Instagram is the platform where users engage most with brands...

Arthur Goldstuck, World Wide Worx

Click here (then “like” the page) to follow Bruce on Facebook.

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This article first appeared on 702 : South African brands pretty much suck on social media


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