Virgin Active reports 61% drop in municipal water use over two years
Fitness club Virgin Active says it has recorded a 61% drop in municipal water usage since February 2016.
The health provider says it is committed to driving down water consumption across its branches, despite the shift in Day Zero projections.
Virgin Active's Carla White says water cannot be seen as a single-use resource.
Virgin Active will be rolling out grey water systems across all the fitness clubs, which is expected to further drop municipal consumption.
She explains that the company has made several changes to their facility infrastructure and plumbing systems, such as water-storage tanks.
According to White, Virgin Active members have been strictly policing water usage in the bathrooms.
Our approach to water-saving was short, medium and long-term interventions. A lot of the things we implemented were measures that people could not see.Carla White, Head of Strategic Communications at Virgin Active
The drought in the Western Cape is indicative of a much bigger problem. South Africa is a water scarce country.Carla White, Head of Strategic Communications at Virgin Active
It's about reusing water to reduce consumption.Carla White, Head of Strategic Communications at Virgin Active
Take a listen to her explain the various measures Virgin Active is taking to save water:
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