Africa Connected with Standard Bank

#AfricaConnected: Côte D'Ivoire stands out with its growing middle-class

Radio and TV presenter, Lee Kasumba is in Côte D'Ivoire as part of her continental journey to explore the way of life in various countries and provide insights into how business operates in that part of the continent.

In her first 24 hours in Abidjan, Kasumba has managed to meet up with CEO of Stanbic Bank and have a conversation around the growing middle-class which is currently standing at 23%.

This is fascinating because in most Africa countries the middle-class doesn't exist and in countries where it does exist it is getting relatively smaller because of some of the economic situations we experiencing globally.

Lee Kasumba, Radio and TV presenter

We also spoke about the 3.7 billion that the Chinese government has invested in Côte D'Ivoire and how that is going to boost energy, infrastructure as well as real estate.

Lee Kasumba, Radio and TV presenter

Côte D'Ivoire is known for its cocoa, and of course coffee, which is the second largest export commodity of the country.

While there, Kasumba will be meeting with an entrepreneur, Fabienne Dervain, who has moved back from the US to start a coffee business servicing the upper market in Côte D'Ivoire.

Kasumba will also be meeting the outgoing South African ambassador in Côte D'Ivoire to talk about how South African businesses are operating in the country.

We will talk about opportunities there as well as his experiences in Côte D'Ivoire...

Lee Kasumba, Radio and TV presenter

Click here to follow her journey, and for trusted insights.

To hear the rest of the conversation with Lee Kasumba, listen below:


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