A crack at why DA really wants De Lille out (and why it hasn't been very clear)

The DA's apparent failure to clearly communicate why it no longer has confidence in Cape Town Mayor Patricia de Lille is damaging the party's brand.

This is according to writer and political analyst Steven Boykey Sidley, who wrote a column on the mystery of De Lille’s malfeasance.

Also read: DA won't let De Lille hold on to her job, predicts governance expert

Sidley says that many of the things De Lille has been accused of aren't actual crimes.

He claims that the DA took on De Lille after she apparently blocked an investigation into another DA council member.

Sidley suggests that the miscommunication has been caused by a poor messaging strategy.

They have a messaging problem. They've got the wrong people in charge of communications.

Steven Boykey Sidley, writer and political analyst

De Lille is terrific at messaging. They can't hold a candle to her.

Steven Boykey Sidley, writer and political analyst

I suddenly realised after the no-confidence debate that I wasn't able to say with any specificity what she had done wrong.

Steven Boykey Sidley, writer and political analyst

She was accused of imperiousness, which is not a crime. She was accused of being nasty to minions, that's not a crime either. It's not very nice, but it's not a crime.

Steven Boykey Sidley, writer and political analyst

She was accused of being a dictator. She was accused of poor management. Well, you don't have to be a good manager to be a leader.

Steven Boykey Sidley, writer and political analyst

The blocking of that investigation, and the aggressiveness with which De Lille blocked that investigation, seems to be the straw that broke the camel's back within the DA caucus.

Steven Boykey Sidley, writer and political analyst

It's damaging the DA's brand terribly.

Steven Boykey Sidley, writer and political analyst

Take a listen to his opinion:


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