'Consumers should dump brands that pester you with unsolicited automated calls'

Consumers are inundated daily with text messages on their phones with offers to buy insurance and other services.

There has been an increase in annoying automated voice recordings offering the same thing.

Do these methods actually work, have you responded to this, is it legal, and how do you block this from happening.

READ: Does selling stuff over the phone (i.e. telemarketing) work?

CEO of the company Clickatell that helps businesses connect with their customers through messaging systems, Pieter De Villiers, said the real culprit is branding trying to convert the consumer.

If you go back to the Privacy Protection Act, it is illegal for these companies to gain access to your data and do an automated call in the first place.

Pieter De Villier, CEO of Clickatell

He adds that they are using AI and robotics to do it on a mass scale, fuels the fire.

He says one needs to take a step back and ask why are companies willfully ignoring the legislation, in particular, the Privacy Protection Act in this case.

The consumer of today should not have to wait for legislation to protect them. What happened with [Cambridge] Analitica in the UK, should be a resemblance for consumers to be able to offload themselves of brands that abuse them.

Pieter De Villier, CEO of Clickatell

If companies call you and have been unsolicited calling you, you have the right to walk away from that brand.

Pieter De Villier, CEO of Clickatell

He says one should not have to wait for the Protection of Private Information Act (POPI) to come into practice.

He says unsolicited calls are more serious than just the nuisance factor but can lead to information being used for identity theft.

Listen below to the full interview:


This article first appeared on 702 : 'Consumers should dump brands that pester you with unsolicited automated calls'


Recommended

by NEWSROOM AI
Read More
Home Affairs launches automated biometric ID system

Home Affairs launches automated biometric ID system

The apparatus will replace the department's national identity system which is manually operated and outdated.

Your phone is now a travel agent. How the technology is changing air travel

Your phone is now a travel agent. How the technology is changing air travel

Is there nothing you can’t do with a phone now?

Icasa says it's up to the NCC to decide on data rollover rules

Icasa says it's up to the NCC to decide on data rollover rules

The cellphone industry may have to allow subscribers to make use of pre-paid data for up to three years, explains Wendy Knowler.

Pros and cons of buying vs leasing a car

Pros and cons of buying vs leasing a car

Car experts weigh in on how people's preferences and circumstances can impact the decision but be careful to read the fine print.

The future of mining, South Africa’s lifeblood (and employer of 500 000 people)

The future of mining, South Africa’s lifeblood (and employer of 500 000 people)

The Money Show’s Bruce Whitfield interviews Jan-Adriaan du Plessis, Associate Director of Strategy and Operations at Deloitte.

China, US on the verge of waging Trade War. Get ready to be ‘collateral damage’

China, US on the verge of waging Trade War. Get ready to be ‘collateral damage’

The Money Show’s Bruce Whitfield interviews Siya Biniza, Political Economist at Political Economy South Africa (PESA).

How the introduction of robots could affect human jobs

How the introduction of robots could affect human jobs

Analyst Rob Stokes discusses the possibility of Artificial Intelligence (AI) outperforming humans.

Motoring: A look at types of auto transmissions available on the market

Motoring: A look at types of auto transmissions available on the market

Nicol Louw joins Azania to chat about all things motor related and helps with technical issues you may be having with your car.

The 5th Industrial Revolution sounds as scary as hell

The 5th Industrial Revolution sounds as scary as hell

Predicting the future is easy, that is why anyone can do it.

Riaad Moosa speaks family, being 40 and his upcoming show

Riaad Moosa speaks family, being 40 and his upcoming show

Former medical doctor turned comedian Riaad Mossa chats to Azania Mosaka about his recent show, Life begins at 40.

Technobyte: The stand-out innovations and inventions from CES 2018

Technobyte: The stand-out innovations and inventions from CES 2018

CES has been a fascinating start to 2018!

Does selling stuff over the phone (i.e. telemarketing) work?

Does selling stuff over the phone (i.e. telemarketing) work?

Bruce Whitfield interviewed branding and advertising expert Andy Rice about whether or not telemarketing (still) works.

Popular articles
How to pay up to 45% less tax (and save the SA economy while you’re at it)

How to pay up to 45% less tax (and save the SA economy while you’re at it)

The Money Show’s Bruce Whitfield interviews Darryn Faulds, a fund manager at Grovest Group.

Plans to end death penalty in Malaysia could see seven South African lives saved

Plans to end death penalty in Malaysia could see seven South African lives saved

The Department Of International Relations says it welcomes plans by the Malaysian government to abolish the death penalty.

[WATCH] Man exposes people selling stolen goods on Facebook

[WATCH] Man exposes people selling stolen goods on Facebook

Anton Fourie says he used his phone to record the interaction to create awareness of what is going on in the community.

[WATCH] Sars boss confusing, evasive testimony at Nugent Commission

[WATCH] Sars boss confusing, evasive testimony at Nugent Commission

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

Pieter du Toit on VBS, Malema's EFF and contradicting ethics

Pieter du Toit on VBS, Malema's EFF and contradicting ethics

Malema has accused the rogue unit of still being operational and Pravin Gordhan of working in the background against the EFF.

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Cheryl Zondi is testifying against Pastor Timothy Omotoso who is accused of rape and human trafficking in his Durban church.

Funny Cape fashionista Nadia Jaftha making waves with her mom

Funny Cape fashionista Nadia Jaftha making waves with her mom

Fashion blogger Nadia Jaftha takes fans through her serious love of style, as well as her silly moments with sidekick mom, Nawal.