Capitec Bank’s brand – though not the most valuable - is South Africa’s "strongest".
This is according to Brand Finance’s South African Top 50 Brands.
It’s rating of Capitec Bank's brand as South Africa’s strongest is based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation.
These are the five most valuable brands in South Africa:
MTN (R44.2 billion)
Vodacom (R27.5 billion)
FNB (R19.4 billion)
Absa (R18.9 billion)
- Standard Bank (R18.5 billion)
For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).
The Gupta effect… this isn’t just a local thing, it’s international… We’ve had Steinhoff… a bit of a vintage year…— Jeremy Sampson, Brand Finance South Africa
Capitec Bank is a wonderful success story… just in the last 12 months they’ve added 1.2 million customers…— Jeremy Sampson, Brand Finance South Africa
The South African public loves Capitec Bank! They’re moving to it in droves… their integrity, simplicity and the fact that they are cheap resonates with people…— Jeremy Sampson, Brand Finance South Africa
FNB has been very powerful… they have tremendous momentum… sentiment is, generally, warm…— Jeremy Sampson, Brand Finance South Africa
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