Naspers owned Tencent now world’s 11th the most valuable brand (1st in China)

Internet services company Tencent Holdings, in which Naspers has a 34 percent stake, has surpassed Facebook on the BrandZ Top 100 Most Valuable Global Brands, a report by international market research house Millward Brown.

The internet portal Tencent almost doubled in brand value to $76.6 billion and is now China’s most valuable brand and the 11th most valuable brand globally.

MTN has dropped off the chart.

We interviewed Charles Foster, MD of Millward Brown Africa and Middle East.

Scroll down to listen to the audio.

Valuing a brand is becoming more of a science.

Charles Foster, MD of Millward Brown Africa and Middle East

Tencent is absolutely enormous with 600 million subscribers. It’s clearly growing at a significant rate.

Charles Foster, MD of Millward Brown Africa and Middle East

Alibaba is now the biggest retail brand in the world; surpassing Amazon. It’ll soon start extending its tentacles around the world.

Charles Foster, MD of Millward Brown Africa and Middle East

Microsoft is still ubiquitous and still growing in brand value.

Charles Foster, MD of Millward Brown Africa and Middle East

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