The Ad Feature with Jonathan Cherry

The Ad Feature with Jon Cherry

We’re often told that we are a brand – and with social media – every one of us can develop a powerful dedicated media channel that is all about ‘Brand Me’.

After the rugby on Saturday, Jonathan Cherry spent some time going through the Twitter profiles of some of the Springboks and other rugby players from Australia and the All Blacks, and made some interesting discoveries which he shared with Kieno Kammies.

For his pick-of-the-week,Jonathan says a new Volvo ad that was shot in Durban for the international market, is one of the best automobile ads he's seen - check it out:

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Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

How Starbucks 'stole' Christmas with their red coffee cup controversy

How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

The Ad Feature with Jon Cherry

The Ad Feature with Jon Cherry

Native advertising and the new Puma ad

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